It is obvious that technology and social media are a huge part of our world, and are one of the top sources of communication in our generation. Social media is especially important to businesses and organizations that are trying to get their start in the world, but some times it is hard to know exactly how to handle all aspects of social media. There are so many available and relevant platforms, how do you effectively address all of them? If I were attempting to promote an organization via social media, it would seem to be a very daunting task, which is where tools like social media aggregators come into play.
Social media aggregators are tools that allow all of your feeds from your various social media platforms to be brought into one, easy to read, place. An example of one of these tools is Hootsuite. Hootsuite allows you to manage all of your social media accounts in one place, making it easier for you to improve the quantity and quality of your posts. Improving the quantity of your posts, and thus increasing your amount/level of exposure, can be done through scheduled posts. In Hootsuite you are able to create a post, then schedule a time for it to be posted to a specific social media platform. This would allow a person to spend one block of time in their week creating posts, scheduling when they will be posted, and then allowing them to focus on supplementing those posts, replying to comments and other social media interactions, and other aspects of the organization throughout the week. The quality of these posts can also be improved by utilizing Hootsuite’s function that allows multiple people to contribute to a social media account. Having multiple contributors increases the flow of ideas, and brings a different level of creativity to the board. One person might have a particularly amazing idea involving one part of the organization, but be at a loss as how to best promote another part of it. By having multiple people working on these social media accounts the work and stress load is lightened and many people’s ideas are bounced around, to then find the best one. Hootsuite is easy to use and will update you via email an analytical report each week. This allows you to see how many page views you are getting a week, your top referrers, and your top links. By being allowed to view these statistics you are able to more easily understand what aspects of your social media accounts are most effective and what you can improve on.
Hootsuite is just one of many different social media aggregators, that is definetly effective and helpful in social media management.
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Great job!!!
ReplyDeleteThis is a very informative post on Hootsuite. Excellent work!
ReplyDeleteEither you work for Hootsuite or you need to! This is definitely a worthy article to be posted on their website.
ReplyDelete