Viral videos- some of them are funny, some of them are musical, some are inspirational ,but they all have one thing in common; they have been circulated around the internet very quickly. This is a rather general definition of a viral video, but Social Times gives a more specific definition, saying “A video, I submit, is “viral” if it gets more than 5 million views in a 3-7 day period”. The Social Times also points out that this definition has changed over the course of the past couple of years; as the internet has expanded and gained more users, videos now require more viewers than they did two or three years ago to become viral. It seems that this definition is not accepted across all platforms or by all people, but Social Times makes the point that videos that only get a million, or 1.5 million views are not the videos that are going to be remembered over time. The videos that are going to be remembered are videos like Justin Bieber’s Baby, which has gotten 1,153,793,235 views since its release in 2010, or Daft Hands, which has gotten 60,696,907 views. Besides the number of views, the amount of discussion is what makes a video truly viral. A viral video will be talked about both on and off line, and will become common knowledge among most people.
But what aspects of a video make it popular enough to become viral? Forbes magazine created the following list:
1. Be short and sweet
2. Be upbeat
3. Be timely
4. Be involved
5. Be informative
6. Be inspirational
I think that all of the things in this list are very relevant, and will definitely add to the likelihood of a video becoming popular enough to become viral. The world is full of enough negativity that it seeks positive things, that are relevant, to consume in the media.
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