We live in America; a country where innovation and success are encouraged and pursued constantly. People are continuously coming up with new ideas to introduce to the world, thus leading them to often times create their own businesses. While we do live in a country that encourages entrepreneurship, it is still a scary thing to start your own business; there are many unknowns and uncontrollable factors. Though it might not seem like a big deal, I really feel that Social Media is a huge part in getting small businesses up and running.
An article titled “5 Benefits of Social Media Business Owners Need to Understand”, it is pointed out that social media allows you to increase the awareness of your business and brand. As you make a presence on social media people will start to recognize your brand, thus increasing their likelihood of doing business with you. The article also discusses how social media is a fantastic revenue for increasing your quality of customer service. By following frequent customers on various social media platforms you form a personal connection with them, which then increases their loyalty to your company. Having a presence on social media also allows customers to voice their complaints in a way that is easy to respond to; instead of being on the phone for half an hour before they can talk to a member of your company, they can post their complaint on social media and you can respond in a timely manner.
A second article that I found discusses, titled “7 Steps to Productive Business Use of Social Media” the proper steps to using social media in a beneficial manner. These steps coincide perfectly with achieving the benefits mentioned above and include things focusing on your desired outcomes first and incorporating brand personality and voice. By focusing on your desired outcomes first you are able to set a strong foundation on social media, thus making your efforts more effective by showing customers exactly what your company /business is about. This is also part of incorporating your brand’s personality and voice. By establishing what kind of customers and people you are aiming to bring to your company you are able to determine what kind of personality you need to have on social media. This voice can influence those that are interested in your company and more clearly illustrate the kind of business you are running.
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ReplyDeleteSo much good info
ReplyDeleteSo much good info
ReplyDeleteGreat references! I'm saving these articles for future use.
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